Welcome to Clearworks' Writing Studio:

Content & Copywriting, Vision, Brand & Voice for the STEM, Biotech & Pharma Sector

If you're looking to create inspiring written content marketing materials, including internal & external comms, blogs, articles and opinion pieces, we can definitely help you.  We can even work deeply with you to crystallise and clarify the vision before you decide what you want to say.

What do you stand for?  What's your vision for your brand, team, product? What do you want people to do with that information?

Having worked with so many organisations, teams and leaders to establish purpose, mission, impact, behaviours and cultures, we realised in 2017 the unique power of the writing that we can provide in this sector - profoundly aligned with the organisational mission.  

"When we've been locked in a room with Clearworks for two full days developing the conversations around strategy, direction, conflicts, strengths, threats, customers, investors - they are very well equipped to start to write about it, for the benefit of the team, the organisation and actually, more than anything, our end users.  There's an extreme clarity and trust that develops." - Pharmaceutical Industry Client of Clearworks

What sort of things can you access here for the pharma, medtech, biotech, STEM sector?
How does the process work?


  • Blogs, Articles, Insights

  • Brand Voice

  • Web content

  • Print Materials

  • Case Studies


  • Pitch content

  • Sales Presentation & Comms

  • Copy

  • Strategy Design & Delivery

  • Sales Team Leadership


  • Internal engagement

  • Intranet content

  • Change journeys

  • Brand stories

If you know already what you want to say, we can help you write great copy and content. 

If you're unclear on any part of your message, story, mission, vision or purpose,  that uncertainty will leak out and customers, staff, stakeholders will smell a rat.

Using the skills of the Clearworks Coaching team can make the world of difference in helping you establish your brand voice and story.

Coaching as part of the diagnostics is a transformational step for leaders. Please Enquire here!

Founder of Clearworks, Aly King-Smith is a qualified Executive Coach, with a background of commercial success in pharma and vaccines, following a career starting in physiotherapy. Aly has taken several businesses from sketch-pad to brand-launch and Aly now leads Clearworks to deliver globally in the biotech, medtech, pharma and STEM sector. She uses skills of diagnostics and coaching to help leaders express their purpose and business aims in meaningful and simple ways. As Simon Sinek famously says, "Start with why?"

Once you've done that, the writing comes easy.. 

Actually it doesn't.

Writing in this sector for smart scientists and technical experts is not for the faint hearted.

We rely on:

- Decades in behavioural and culture change programme design - knowing what causes effective change to stick

-Trusted partnership with open clients

- Our training in behavioural psychology and coaching

- A successful sales & marketing background

- Technical creds

What are the steps?


We set up a Zoom Meeting to explore your project and check we're a match for style and budget.


If we both want to proceed, we'll make a plan and agree it with a signed contract and scope of work, so we know exactly what we're aiming for, how long it'll take and how much it will cost. we'll both commit to our side of the work.

We'll always start with an exploratory meeting of some sort, a 'diagnostic'. This can really vary and may be a straight forward half hour, or it can take the form of a full coaching programme over months if you're looking to form a new brand for example, or establish a new direction which isn't well formed. It's up to you and we'll help you work it out.


The work will begin, and will travel through diagnostic to design to delivery of first draft, by an agreed date.


Revisions and a timeline will be agreed and committed to. We'll meet for final sign off to ensure the project is delivered on time and exceeding expectations. 

What are our specialist sectors?

Writing in Pharmaceutical Sector and others:

  • Pharmaceutical

  • Biotechnology

  • Medtech

  • Vaccines

  • STEM

Writing in Healthcare

  • Healthcare

  • Medical

  • Surgical

  • Physiotherapy

  • Occupational Therapy 

  • Other allied health professions including dietetics, speech and language therapy, podiatry

  • Alternative therapies

Writing in L&D

  • Organisational Development

  • Culture Change

  • Leadership Development

  • Executive Coaching

  • Various Coaching including life, career

  • Learning & Development



If you'd like to explore your project, writing in the pharma sector,

please get in touch now here:


Email: aly@clearworkscoaching.co.uk

Telephone: 07921 640486


Address for all correspondence:

Office 32

Caswell Science Park



NN12 8EQ

Clearworks Coaching is a trading name for the specialist executive coaching consultancy within the STEM sector at

Aly KS & Co Ltd. Registered in England & Wales, number 11218523

Registered Address:

The Hive, Unit 9, High March Industrial Estate, Daventry, Northampton, NN11 4HB.

VAT Registration number: 294 0787 67

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